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Gratiot Avenue The official website dedicated to the continued development of the
Gratiot Avenue Corridor in Clinton Township






 Welcome to the home page of the Clinton Township Downtown Development Authority - a business district filled with history, tradition, and an exciting outlook for the future!

 

 

 

 

 

  14 Mile/Gratiot Sign Bigger and Better

The Clinton Township Gratiot DDA just completed a larger electronic sign at 14 Mile and Gratiot.  The new 60 sq. ft. LED sign is able to display messages on both sides.  It is also video capable.  The original sign has been moved to Gratiot Avenue across from Causley Buck GMC and will become operational once power and a communications connection are established.

 

DDA banners to change through the seasons

Every evening local business owners and area residents are reminded that the Gratiot corridor in Clinton Township now has a special brightness about it.  Since October of 2011 118 LED light poles grace the 2 1/2 mile long corridor from 14 Mile Road to north of Metropolitan Parkway.

The Gratiot Downtown Development Authority (DDA) has further enhanced the area by building on its branding effort that includes the light poles themselves.  You have probably noticed the banner arms and pennants installed on the light poles. these banners let shoppers know they have entered a very special commercial district.

Branding the area under the DDA is one way to attract the attention of consumers by letting them know that local business and the community are investing and improving the area.  The DDA knows it's a tough, competitive business environment out there.  Other area corridors like M-59 and Gratiot Avenue north and south of the township are working hard to pull customers to their doors.

The DDA doesn't want consumers to forget about Clinton Township's portion of Gratiot.  And you are invited to help.  DDA meetings are held on 7:30 a.m. on the second Wednesday of every month at the Baker College Campus on 15 Mile Road.  You are invited to attend.  For more information contact DDA Liaisons Joe Peruzzi at 586-723-8045 or Carlo Santia at 586-723-8083.

DTE powers up Gratiot LED lights   

  More than 50 representatives from Gratiot DDA businesses, DTE-Energy, and the Charter Township of Clinton officially marked the completion of the long- awaited LED lighting project on Gratiot.  The special meeting was held at Cabbo Wabbo’s Sunset Grille above in the Dimitri’s Restaurant on Gratiot.  Attendees saw see the lights switch on during the event.

  The DDA’s more than 300 businesses agreed to a special assessment lighting district almost three years ago that enabled the project to move ahead.  DTE Energy is providing a turn-key system including installation, energy delivery and all ongoing maintenance.

   Township Supervisor Robert Cannon noted the Gratiot corridor’s progress made in the almost 10 years since the DDA was established.

   “In those early years the best we could do was water the flowers at 14 Mile Road and Gratiot using garden hoses from the Alibi Inn,” he said.   “Since then we have established perennial gardens, installed an electronic welcome sign, dramatically improved the ongoing maintenance of the median, and now completed our lighting project.  We think all of this has shown the township’s commitment to the area, and that commitment is now paying off with the ongoing business redevelopment taking place on the Gratiot corridor.”

   Gratiot, along with M-59, are the township’s longest business corridors that have continued to grow despite the weak economy.

 

  What a deal thanks to the Clinton Township Gratiot Downtown Development Authority

DDA and the Macomb Daily team up on $99 Gatefold Ad campaign 

Contact Mary Ellen Zander at the Macomb Daily (586-783-0339) if your business is interested in advertising on the front page of the newspaper for only $99.

The Clinton Township Gratiot Downtown Development Authority and the Macomb Daily now offer an incredible opportunity to tell customers about your business and product offerings.  Every month for the next year the Macomb Daily will offer DDA advertisers up to a two inch deep ad on the front page "gatefold" of the Macomb Daily for less than $99. 

A recent survey conducted by the DDA revealed that almost 40% of the businesses on Gratiot are independently owned.  The DDA's objective is to provide this high visibility marketing opportunity to smaller businesses.   The newspaper covers all of Macomb County, and the majority of its readers are 35-65 years old with a median household income of more than $75,000.  For more information about this unique advertising opportunity--it probably represents the best deal in town--contact advertising executive Mary Ellen Zander at the Macomb Daily at 586-783-0339 or Joseph Peruzzi, DDA Liaison, at 586-723-8045.